Eterno Watchwear: Timeless Style


Founder Nick Kimble caught in action

Pictured above: Nick Kimble (Founder of Eterno Watchwear)


Tell us about what inspired you to create Eterno Watchwear. Why did you choose to make this product? The average teenager isn’t going around starting a business!


What inspired me to create Eterno Watchwear was honestly the middle school version of myself. During my eighth grade year of middle school, I was constantly teased and mocked by a student who used to make remarks about my clothes, teeth, race, etc. On Christmas, my mother gifted me an Armitron watch. At that time I knew absolutely nothing about watches but my passion for the type of style began to grow. I didn’t have nice clothes, clear skin, or a good haircut. I had a nice watch that helped me receive compliments and gain confidence. A watch is so much more than a tool and isn’t the factor that separates the ordinary from the extraordinary. At Eterno Watchwear, we create personal timepieces that provide quality, style, and design that can last the test of time. This was our mission in the beginning and will remain our mission in the end.


At Eterno Watchwear, we create personal timepieces that provide quality, style, and design that can last the test of time. This was our mission in the beginning and will remain our mission in the end.

Close up of the watch, one of the products at Eterno Watchwear. The watch is being worn by a model.

How did you get started? Do you work alone, or do you lead a team? What are the advantages of both?


When first getting started, I used to sell these personalized timepieces primarily to my close friends and family only. When I entered high school more students began to notice my watches. I would receive compliments on my watches often. My business partner/friend Div suggested during homeroom that we should make this into a business - “The demand is there, why wait?” For a number of months, we began to plan and scale our business. Neither of us comes from entrepreneurial families so we read articles, books, and watched as many videos as we could to plan this business. Spring of our sophomore year, we officially launched the business! Since it was also Prom season, our products were near-instantly sold out. That was the official day Eterno Watchwear became a business. We started selling directly to high school students in my school but soon realized the market was much larger than my school. Within our first month, we were able to scale our products to highschool and college students all throughout the state.


Since it was also Prom season, our products were near-instantly sold out. That was the official day Eterno Watchwear became a business.

How does your business operate? Give us a “day-in-the-life-of” breakdown!


Our business operates through survey data and market trends. We look closely at the responses received by our surveys in order to improve our product and service our customers better. At Eterno Watchwear, we believe the more we know about you the better we can serve you. We utilize email and telephone generated marketing in order to directly communicate with prospective customers. In light of COVID-19, we have used Google and Youtube Ads more frequently in order to make the process of selling our products for the consumer easier. Here is my day-in-the-life breakdown on how I run the business!


Day In The Life During COVID:

5:30- Wake Up (Mediate/Stretch)

6:00- Workout (3 Mile Run with Calisthenics)

8:00- Shower at all that good stuff

9:00- Eat

10:00- Logistics for Business

11:00- Business Calls with Team

12:00-3:00 Read

3:00: Lunch

4:00: Scaling Market Trends/Leisure

5:00-7:00: Call Family

7:00: Dinner

8:00: Shower

8:30-10:00 Late Night Reading


Did you always see yourself as an entrepreneur? If not, what other career(s) could you see yourself pursuing? How has this influenced who you ar